When hiring a social media manager to lead your campaign, finding the right person is important because he or she will represent your brand.
Social media marketing plays an important role in assisting the company management team in the overall brand strategy and encouraging individuals to communicate, promote and implement future marketing strategies through various related marketing concepts. You can also get more information about social media management in Portland via https://www.socialsellinator.com/locations/portland.
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Here are some things you may want to ask during an interview:
Many social media managers do not understand the principles of SEO and this can lead to major conflicts when the posts and content they publish affect SEO and vice versa.
If social media managers can only publish to platforms but lack basic design, email marketing, and content skills, they may not always be the best choice for your business.
This inbound marketing strategy may include some or all of the following skills; Graphic design, email marketing, advertising, SEO content, event planning, and other services and tools that companies use to maximize their brand initiatives.
Social media marketing applicants are expected to possess the following personal skills:
Strong understanding of branding and customer service products.
Excellent communication skills and the ability to sell ideas in a variety of ways.
Strong written and verbal communication skills.
Basic design and graphic skills.
Strong understanding of online marketing concepts such as video marketing, social media, email marketing and content creation.