Business card for artists. What would we do without them? In the vast world of business cards, businesses do not keep the cards themselves. A seller for a company will carry a card to represent his company. A Realtor will carry a card to represent their realty group. But you, as an artist, hold a business card to represent yourself! But does your card do that?
Many artists strive for individualism in their business card messages. In doing so, they achieve the opposite of what they are trying to achieve. They inadvertently create anonymity! A signature written with the word "artist" on the front of the card tells your chances nothing when it is rediscovered months later, plus 7 other artist business cards that say the same thing! You can find the best gold business cards on various sites like www.puremetalcards.com/blog/gold-business-cards/.
As much as an artist may hate to admit it, people forget who you are! In the excitement of an art festival, a gallery opening, or any event where multiple prospects took your card, it's easy for them to forget you later and what you've made up to jog your memories by insufficient information on the card. No matter how excited they were when or if you talked to them in person, you probably weren't the only artist whose business card they collected.
To create a business card whose message continues to sell you and your artwork, your card needs to serve four major purposes.
- Your identity
- Include your contact information
- Identify the major area of your art product or work
- Include a tagline
Remember that, as a general rule, the customers of your art product are not the artists. So your card message should be ready for the masses. In doing so, the message can still be simple, concise, and beautiful.