The Ultimate Guide To Hiring A PR Agency

Once you decide to hire the services of a PR firm, the hard part begins. How do you find the right company? How do you know they are giving you what you want and need? And perhaps most importantly, can your budget meet your spending needs?

First, it's important to understand the billing practices of most PR companies. Since these companies are consultants, they charge almost the same fees as all consulting organizations like law firms, accounting firms, architectural firms, etc. The main difference is that in the pr firm business there is often more flexibility in setting costs/budgets. Because the needs of every customer are different and PR companies must adapt to the needs of their customers.

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The base price is the service charge. PR companies usually charge one of three ways: hourly, monthly, or on a project basis. Let's take a quick look at each one:

Hourly: 

Companies tell you their hourly rate, which is usually based on the number of people working on your account, and then calculates the hours worked in a given month. Because hourly pay can get out of hand, or clients don't know how many hours the company chooses, they can limit the number of hours they set for a month and continue working without being charged extra hours, or notify you, when they've reached their hourly rate.

They and you decide whether to allow overtime for paid work or not.Hourly billing is very similar to how law firms bill, but law firms typically charge six minutes, and every call, email, and of course every meeting counts. 

 

Flexible Packaging Has Improved Packaging Pouches

Pouches are much more efficient than traditional packaging methods such as corrugated cartons and laminated boxes. It is possible to buy stand-up pouches cheaper and more efficiently than you might think.

You can customize pouches to meet your specific needs, but it is important to understand how 3 side seal pouches can benefit your business. To protect your food, you can also purchase 3 side seal pouches at CoPack Flexible Packaging.

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Stand-up pouches are made of co-extruded material. They can be 3-layer, 5-layer, 7 layers, or 9-layer. Alternatively, a single monolayer can be laminated with various film structures, including p.e.t. and nylon. 

You can have pouches printed in up to 10 colors or with your logo or design. This is a great way to make an impact on the shelves.

The continuous web material used to make pouches is folded into a shape that can be held up by a set of plows. If you wish to have a re-closable zip as part of your pouch, it should be sealed on the inside face of the web at the top edge. The most popular method is re-closable zippers. However, perforations and spouts are also options.

After the gusset has been formed, vertical seals will be made along the pouch's sides. The re-closable zip is then pressed into the same spot to seal the ends. To create the final stand-up pouch, the laminated pouch can be cut vertically through one of the side seals.